AsDrawnOnTV: The show is your canvas.
Annotating television content with doodles, producing video clips that can be shared with other TVs and friends via Twitter.
Opportunity
People like having conversations. They often use shared television experiences as a backdrop for those conversations. But with the increasing popularity of social networking technology, television is competing with a diverging field of social media. Television is broadcast at the viewer, and interactivity has been limited to how you can watch. It's remained one-way communication. how can the viewer talk back, and create new shared experiences?
Solution
AsDrawnOnTV uses television as the shared canvas on which we converse, letting the user draw over television content with a telestrator interface. The user's input is recorded along with the underlying video. The user can comment on anything she is watching, and share it with others in her social circle. Shared videos with commentary pop up as additional channels on your friend's television, available for immediate viewing or reply. We see the telestrator as one application on top of a framework for creating and sharing new content via the television.
In concert with Katie Orthwein and Amanda Peyton.